Mmmm, go-to-market strategy 🍩

It’s been 3 weeks since our launch and a lot has happened.

I’m not used to being in the spotlight with all this press but I guess it comes with the trade.

To be brutally honest with myself…our product…Crème de la crème.

*Chefs Kiss*

However, we didn’t just get to this stage on our own. Content creators helped us every bit of the way.

This is why we are set 100 years ahead of our competitors, we actual listen and have an inherent instant value to creators.

We help them earn more, crazy fast.

“Most Influencers get paid jack sh*t” — David Brear

I somewhat disagree with David here.

Yes. Not all creators are millionaires

Yes. There is a 1% that earn significantly more than the rest…like with most sectors.

However, there is a huge population of Instragrammers, Youtubers and Tiktokers in the long tail that earn above £1,950 a month; above UK average monthly salary.

…and even more who earn a bit less than that.

Yes. That may be “jack sh*t” to you

but to an everyday person like us, that covers bills and more, for less labor than a 9–5.

The platform stats are out-dated, creators earn far more from external campaigns not just from Ad Revenue.

We’re seeing this in real-time with the 100s of invoices we are processing through XPO.

Why we didn’t build for agencies.

Well…we should have lol.

In the last 3 weeks, I have had multiple conversations with Influencer agencies wanting our solution too.

I’m not stupid, of course I thought of agencies as a potential acquisition channel for creators but I didn’t know the problem ran deeper.

See, at first this was my trail of thought:

“Agencies are businesses already, so they are used to 30 day invoices. Its business standard. So paying invoices quicker may not be a huge problem solved for them.” — Me

After speaking with agency owners, I found that the admin workload for paying out 100s of creator invoices a month was an absolute nightmare!

This was actually a more strenuous pain-point for agencies compared to long payment terms.

Interesting, right?

I think acquiring users through agencies is genius and if our solution inherently solves a major pain point then…why not?

Thats why we’ve hired a superstar; Cajovi St Matthew Daniel

Join the waitlist.

With ❤ Lotts